Assignment structure- Title page (Ensure name, student nr, case title, date are

Assignment structure- Title page (Ensure name, student nr, case title, date are clearly mentioned) – Introduction to the company. State the company’s main goal, discuss its current strategy to achieve that goal. – Analysis of internal, external environment. Use frameworks from the lecture materials (class and readings) to discuss the key issues (positive and negative). Only discuss the key issues. You may include your full analyses in the appendix. – Analyse its current strategy in light of the key issues you identified. Discuss consequences of the strategy (positive and negative) and arrive at a conclusion. Use frameworks where appropriate. Will the strategy be sufficient to achieve the stated goal or will changes need to be made? – Recommendations for the company on how to improve its strategy to achieve its goal. Focus on the most important recommendations and consider whether these are short- or long-term actions. – Reference list (no prescribed format or number. Just be consistent in style) – Appendices (not required, but you may find it useful to provide your full analyses here).
Requirements: 2000

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