Learning Goal: I’m working on a supply chain question and need guidance to help

Learning Goal: I’m working on a supply chain question and need guidance to help me learn.ASSESSMENT 1Write a 5-6 page report for an executive-level management team about whether Adidas should develop a similar DTC competitive strategy to Nike’s.IntroductionYou have been hired as a consultant by Adidas to analyze Nike’s direct-to-consumer (DTC) distribution strategy to determine if Adidas should develop a similar competitive strategy. A report is to be presented to the executive management team of Adidas with your analysis. OverviewIn this assessment, you will write a report with your analysis of a DTC distribution strategy for an executive-level management team.InstructionsRespond to the following scenario as you complete your report:You have been hired as a consultant by Adidas to analyze Nike’s direct-to-consumer (DTC) distribution strategy to determine if Adidas should develop a similar competitive strategy.Nike, the U.S. sportswear giant, has been working to bring its manufacturing process closer to the point of sale, and concurrently adopting a direct-to-consumer strategy with a focus on owning the experience. Selling direct to consumer, commonly referred to as DTC or D2C, means you’re selling your products directly to your end customers.Write a management report analyzing Nike’s supply chain strategy for Adidas’ executives. Include the following:Analyze why the company (Nike) has adopted a DTC supply chain strategy by explaining the advantages and disadvantages and the impact of this strategy on its profitability.
Analyze the importance of the Internet and social media (to Nike) and compare today’s marketplace to a future marketplace advantage.
Analyze how the company’s (Nike’s) DTC strategy satisfies customers and discuss the advantages of this type of competitive distribution strategy.
Recommend steps for the company (Nike) to continue to grow its DTC strategy and support with cited sources in areas of organizational structure, technological investments, digital strategy, and customer relationship management.
Recommend steps for the company (Adidas) to effectively grow its DTC strategy and support with cited sources in areas of organizational structure, technological investments, digital strategy, and customer relationship management.
Submission RequirementsYour assessment should also meet the following requirements:Format: Submit a professional and well-organized Word document.
Length: 5–6 double-spaced pages.
Font and font size: Times New Roman, 12-point.
APA format: Use current APA style and formatting for in-text citations and references. See Evidence and APA for help if you need it.
References: 3–4 sources are required. As the basis for your research, you can use any of the resources noted in this course, in the Capella library, and on the Internet.Note: Attributing sources in your professional and academic work throughout this course and your program supports your analysis and conclusions and demonstrates ethical behavior and academic honesty. Following APA rules for attributing sources provides consistency and ensures that readers can locate original sources if desired.
Note: Use of additional resources will assist in achieving distinguished level ratings.
Before submission, refer to the scoring guide for insight into the grading criteria for this assessment.Competencies MeasuredBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:Competency 1: Examine how a supply chain supports an organizational strategy.Explain why the company has adopted a DTC supply chain strategy.
Competency 2: Assess how to improve supply chain efficiencies.Recommend steps for the company to continue to grow its DTC strategy.
Recommend steps for the company to effectively grow its DTC strategy.
Competency 3: Analyze supply chain systems in order to meet customer demands.Analyze how the company’s DTC strategy satisfies customers.
Analyze the importance of the Internet and social media as related to the company’s supply chain strategy.
Competency 4: Communicate in a professional manner that is consistent with the expectations for supply chain managers and participants.Convey purpose in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.
ASSESSMENT 2
Conduct a case study analysis and write 5-6 pages on the different characteristics of the supply chain strategy, including transportation, for a selected company.IntroductionIn this assessment, you will research a selected company and develop a case study analysis. All operational activities begin with an estimate of what customer demands will be. Production schedules, modes of transportation, warehouse space, and other supply chain activities are all dependent on the accuracy of the company’s demand forecasting. The information management system must provide thorough, accurate, and timely information so that supply chain managers can prepare and execute short- and long-term plans. Satisfying the customer is the number one challenge for all demand forecasters.OverviewIn this assessment, you will research a selected company and develop a case study analysis on forecasting and planning a supply chain. InstructionsConsider that you work for a company that develops and sells case studies and case study analyses. Your company’s primary customers are colleges and universities wanting to use them within their courses, but your company also has customers using them for management training and development. Your manager asked you to conduct research and develop a case study analysis on the company’s supply chain strategy, including transportation. She’s specifically interested in you doing the analysis on one of the companies from this list:Amazon.
Apple.
L. L. Bean.
Starbucks.
Walmart.
Research and write about the company that you have selected from the above list.You and your manager discussed the high-level outline of your analysis and agreed you should address the following items:Describe the company’s business model and illustrate the business model through the use of a diagram or visual.
Compare and contrast the company’s supply chain strategy with another organization’s strategies and summarize key findings of areas the other organization excels in.Use another company from the list to determine which supply chain areas the company excels at compared to your selected company.
Analyze the transportation strategy of the company using examples of the various transportation modes to support the effectiveness of moving products from factories to customers.
Analyze the global challenges that the company faces in its supply chain and discuss risks and associated strategies to minimize the risks.
Analyze the economic and political factors that can impact the company’s transportation network and relate to future improvements.
Analyze the role demand forecasting plays in the company’s supply chain strategy and support the analysis with ways to manage challenges of forecasting in times of uncertainty.
Analyze how pricing promotions are used to change demand through relevant examples that demonstrate this strategy.
Submission RequirementsYour assessment should also meet the following requirements:Format: Based on the intended audience, your report should be well organized and written in clear, succinct language.
Length: 5–6 double-spaced pages.
Font and font size: Times New Roman, 12 point.
APA format: Use current APA style and formatting for in-text citations and references. See Evidence and APA for help if you need it.
References: 3–4 sources are required. As the basis for your research, you can use any of the resources noted in this course, in the Capella library, and on the Internet.Include at least one reference from The Wall Street Journal.
Note: Use of additional resources will assist in achieving distinguished level ratings.
Before submission, refer to the scoring guide for insight into the grading criteria for this assessment.Competencies MeasuredBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:Competency 1: Examine how a supply chain supports an organizational strategy.Describe the company’s business model.
Compare and contrast the company’s supply chain strategy with another company’s strategy.
Explain the transportation strategy of the company.
Competency 2: Assess how to improve supply chain efficiencies.Analyze the global challenges the company faces in its supply chain.
Analyze the economic and political factors that can impact the company’s transportation network.
Analyze the role demand forecasting plays in the company’s supply chain strategy.
Competency 3: Analyze supply chain systems to meet customer demands.Explain how pricing promotions are used to change demand.
Competency 4: Communicate in a professional manner that is consistent with the expectations for supply chain managers and participants.Convey purpose in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.
ASSESSMENT 3
Conduct a case study analysis on the information management system (IMS) of a company you choose and write a 5-6 page white paper for the executive management team to show the importance of continuing to invest in the company’s supply chain IMS.
IntroductionMeeting customer demands and high efficiencies are the goals of the majority of supply chains, and companies strive to develop sustainable long-term supply chain solutions. You will show the importance of continuing to invest in the company’s supply chain information management system (IMS) in this assessment.OverviewIn this assessment, you will write a white paper to be presented to the executive management team to show the importance of continuing to invest in the company’s supply chain information management system.InstructionsFor your white paper, you may use the same company you selected for another assessment or select a different company from this list:Amazon.
Apple.
L. L. Bean.
Starbucks.
Walmart.
Conduct your research and write about the selected company’s information management system (IMS). Include the following:Analyze the company’s information management system and relate the IMS to the company’s business objectives.
Analyze how technology is used for managing the company’s transportation and warehousing network using relevant examples.
Analyze how the company’s IMS provides a competitive advantage over competition and summarize the unique features which create customer satisfaction.
Analyze how the IMS helps coordinate between supply chain partners and provide an example of how the coordination leads to exceptional service.
Analyze how an IMS helps monitor orders and inventory levels and satisfy customers using relevant real world examples.
Analyze why managing information is equally or more important to the company than moving products by relating the impact of information management to productivity, efficiency, and profitability.
Submission RequirementsYour assessment should also meet the following requirements:Format: Submit a professional and well-organized Word document.
Length: 5–6 double-spaced pages.
Font and font size: Times New Roman, 12-point.
APA format: Use current APA style and formatting for in-text citations and references. See Evidence and APA for help if you need it.
References: 3–4 sources are required. As the basis for your research, you can use any of the resources noted in this course, in the Capella library, and on the Internet.Note: Use of additional resources will assist in achieving distinguished level ratings.
Before submission, refer to the scoring guide for insight into the grading criteria for this assessment.Competencies MeasuredBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:Competency 1: Examine how a supply chain supports an organizational strategy.Describe the company’s information management system.
Competency 2: Assess how to improve supply chain efficiencies.Describe how technology is used for managing the company’s transportation and warehousing network.
Analyze how the company’s IMS provides a competitive advantage over competition.
Describe how the IMS helps coordinate between supply-chain partners.
Competency 3: Analyze supply chain systems in order to meet customer demands.Explain how an IMS helps monitor orders and inventory levels and satisfy customers.
Examine why managing information is equally or more important to a company than moving products.
Competency 4: Communicate in a professional manner that is consistent with the expectations for supply chain managers and participants.Convey purpose in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.
Requirements: 15 PAGES

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